In the realm of beauty and personal care, Aveda stands as a beacon of conscious and responsible practices. Beyond our acclaimed products and industry-leading expertise, we consistently demonstrate our commitment to making the world a better place. One of our most noteworthy annual initiatives is raising money for the Breast Cancer Research Foundation 🩷 Aveda’s partnership with the Breast Cancer Research Foundation is a heartfelt commitment to making a tangible difference in the fight against breast cancer. Since 2001, Aveda has donated millions of dollars to the BCRF, actively participating in the search for a cure and raising awareness about this prevalent and devastating disease. But why does Aveda continue to support BCRF, year after year?

A Personal Connection

At the heart of Aveda’s commitment to BCRF is a personal connection that goes beyond business. Horst Rechelbacher, Aveda’s founder, lost his dear friend and fellow salon owner, Charna Kushnir, to breast cancer. This deeply emotional and personal experience led him to establish a partnership with BCRF and solidify Aveda’s dedication to the cause.

Aveda’s Holistic Approach

Aveda’s philosophy revolves around holistic beauty and wellness. We believe that true beauty is not only skin deep, but it also extends to the well-being of individuals and the environment. Breast cancer profoundly impacts the well-being of countless women, making it a natural fit for Aveda’s commitment to holistic beauty.

Advancing Research

Breast cancer research is an ongoing and dynamic field. Aveda’s annual contributions provide vital funding that enables BCRF to support innovative research projects and clinical trials. This funding is essential for making groundbreaking discoveries that can lead to improved treatments, early detection, and ultimately a cure for breast cancer.

Raising Awareness

Aveda’s support extends beyond financial contributions. They actively raise awareness about breast cancer, emphasizing the importance of early detection, healthy lifestyles, and emotional support for patients and their families. Their influence as a prominent brand helps engage a vast audience in the fight against breast cancer.

Aveda’s steadfast support of the Breast Cancer Research Foundation is not just a corporate responsibility; it is a heartfelt mission rooted in personal experiences and a commitment to holistic beauty and wellness. Our annual contributions to BCRF play a crucial role in advancing breast cancer research and raising awareness. Stop in to any of our Be Aveda Institutes in Florida and ask how you can make a difference this year, LET’S FIND A CURE. 🩷

Breat Cancer Survivors and Patients, please enjoy a complimentary 30-minute facial and blowout at any Be Aveda Institute, during the month of October. Call 877.282.8331 to book, today!